ON OCTOBER 9, 2018

Buynocs on Namara

woman in her home office
According to data from the Census Bureau’s Annual Survey of Entrepreneurs, there were 5.6 million employer firms in the United States in 2016. Firms with fewer than 100 workers accounted for 98.2 percent. Firms with fewer than 20 workers made up 89.0 percent.
The statistics in Canada are similar. As of December 2015, the Canadian economy totalled 1.17 million employer businesses. Of these, 1.14 million (97.9 percent) were small businesses.
Data on publicly traded companies is accessible. But what about all the small-to-medium (and even micro) businesses driven by a multi-decade trend towards increasing entrepreneurship?
The vast majority of business data is privately held, and the absence of objective data regarding this sector has given rise to assumptions to counter its opaque existence, which has been a valid alternative — until Buynocs, who provides access to e-commerce transactions, no matter how big or small.

Since financial institutions cater most of their business services to this segment, it’s pivotal to be able to better understand these customers, products, and revenue from transactions.

These are the types of data provided by Buynocs, and their data feed on Namara.

purchase transactions

Take it a step further by utilizing a granular pulse on the flow of goods. Gather insight into the origin, shipping address, and cost of merchandise sold by merchants.

Buynocs purchases data set

Customers

Understand who is making the purchases by where they are located and how many customers a merchant has. It’s important to note that people shop on their own time, and within their preferred channels. This data set provides you with demographic shopping habits to how folks in cities versus rural areas differ.

buynocs customers data set

products

SKU-level product data by merchant, to better understand the types of products sold and their vendors. Even credit card companies don’t receive SKU-level product data in transactions — so you can imagine our excitement in providing this field.

buynocs products data set

Untapped potential in external data

To be successful in developing strategies that strike a chord with your target audience, introduce your team to data sources that will help them make well-informed and strategic decisions. It doesn’t bode well when 42 percent of B2B marketing professionals state that a lack of quality data is their most significant barrier to lead generation, and it’s not any different for data scientists.

Any savvy leader knows the value of data. Having access to the external sources can help deliver unique insights and bridge the gap between being certain or uncertain when cultivating new strategies.

Leveraging appropriate sources of data enables you and your team to intelligently conduct product rollouts, accurately broadcast marketing campaigns, produce offerings that your audience will respond to — and gain a competitive advantage.

Take a peek through Buynocs and empower your organization today.


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